Rhapsody has cemented its position as the largest premium subscription music service in the United States with the announcement today that it has surpassed the one million paying subscriber milestone, on the heels of its 10-year anniversary.
"We've accomplished quite a bit over the past decade, so it's no small statement to say that 2011 was probably our biggest year yet," said Jon Irwin, president, Rhapsody, in a press release. "I told our team that when we topped one million paid subscribers, I'd shave my head… it was probably the best free haircut I've ever had."
In addition to surpassing the one million mark, it's been a noteworthy year for Rhapsody, which launched a new, social music experience in September and completed an acquisition of Napster November 30.
What's next for Rhapsody?
"The next frontiers for subscription music are the living room and the car," said Irwin. "Consumers will be able to enjoy Rhapsody from even more connected audio and video systems, as well as other platforms and distribution channels—at home, in the car and everywhere in-between, domestically and abroad. This has been an incredible year, marked by several notable achievements, and we're entering 2012 with big plans to bring music to even more people, in more places."