Out of the blue, 'Pink Bibles' get yanked
Published: December 15, 2011 06:00PM
Updated: December 15, 2011 08:02PM
In October, a Southern Baptist-owned publishing house rolled out a “Pink Bible” as a tie-in to the national campaign against breast-cancer awareness, joining an array of pink products such as shirts, socks, Uggs and hair extensions.

This week, LifeWay Christian Resources pulled the Pink Bible from retail stores after buyers complained that the Susan G. Komen for the Cure Foundation had made donations to Planned Parenthood.

“The sign might as well read, ‘Buy a Bible and support abortion,' " wrote Susan Tyrrell of the Bound4Life blog, according to a story in The Tennessean.

Lifeway President Thomas Rainer told the paper that Komen Foundation officials had assured the Christian group that all its donations would be used only for breast-cancer screening and awareness.

Still, Rainer said, the group felt that “it is not in keeping with LifeWay’s core values to have even an indirect relationship with Planned Parenthood.”

The recalled Bibles will be reissued in a new format, the publisher said. “LifeWay is looking at its options for repackaging them.”

Peggy Fletcher Stack