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The scent that attracts Nicole Kidman: Keith Urban's new fragrance

Published December 12, 2011 10:46 am

This is an archived article that was published on sltrib.com in 2011, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

In October, Keith Urban launched a nationwide contest to create a 30-second commercial spot for national network television for Urban's new men's cologne, PHOENIX by Keith Urban. Every country star seems to have a scent nowadays.

The cologne is currently the season's best-selling new men's fragrance in mass distribution, apparently beating out Bieber and Tim McGraw.

After receiving hundreds of fan made video entries, Eric Noffsinger of Littleton, CO has been announced as the Grand Prize Winner.

Eric's commercial was hand selected by Urban and will air on national network television during ABC's The View on December 21 just in time for the holiday gift-giving season. Catch a sneak peek of the commercial here: http://www.youtube.com/phoenixbykeithurban

The steamy clip has actress Julie Lundy stripping down to put on her significant other's shirt, "tying PHOENIX's rich, masculine aroma to memory," a press release touts.

Further info from the press release: "PHOENIX by Keith Urban is infused with cognac and plum and can be described as a "woody oriental" fragrance. The scent is not only reflective of Urban's personal triumphs, but is also an expression of his spirit. The phoenix symbol resonates with Urban for its immortality and ability to renew and be reborn."

Prices range from $24-$48.