MERCHANDISE - The Salt Lake Tribune http://www.sltrib.com/feeds/topics/MERCHANDISE News from The Salt Lake Tribune en-us webmaster@sltrib.com (Webmaster) The World Cup’s big winner? Merchandise http://www.sltrib.com/sltrib/money/58179348-79/cup-soccer-game-nike.html.csp <div class="hnews hentry item"> <h4><a class="url entry-title" href="http://www.sltrib.com/sltrib/money/58179348-79/cup-soccer-game-nike.html.csp">The World Cup’s big winner? Merchandise</a></h4> <span class="author vcard"><span class="fn">By ANNE M. PETERSON</span></span> <span class="source-org vcard"><span class="org fn"> The Associated Press</span></span> <h5><span class="updated" title="2014-07-13T09:44:01.904-06:00">Updated Jul 13, 2014 09:44AM MDT</span></h5> <div class ="entry-content">Portland, Ore. • Wondering how to drive it like Dempsey, move it like Messi or rip it like Ronaldo? There’s an app for that. As Argentina and Germany prepare for Sunday’s World Cup final, companies that produce soccer-related merchandise are already winning. The once-every-four-years consumer frenzy, dubbed by some as the “World Cup Effect,” drives the sale of everything from the traditional jerseys and cleats to unusual items such as team-endorsed windshield wiper fluid to Versace T-shirts and,...</div> <h5><a rel="item-license" href="#license-581793482014-07-13T09:44:01.904-06:00" id="#license-2014-07-13T09:44:01.904-06:00"> Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.</a></h5> </div> 58179348@www.sltrib.com Sun, 13 Jul 2014 09:44:01 MDT