ALBUQUERQUE, N.M. • When Lalo Alcaraz saw a tweet this week that Disney was seeking to trademark “Dia de los Muertos,” the name of the traditional “Day of the Dead” celebrated by millions in Mexico and the U.S., the Los Angeles-based cartoonist immediately pressed “retweet.” The humorist then sent out a series of satirical social media posts warning that Disney was out to trademark dead Latino relatives. He also created a cartoon, which quickly went viral, of a skeletal Godzilla-sized Mickey Mou...

HOLIDAY - The Salt Lake Tribune

Social media contributed to Disney’s ‘Day of the Dead’ trademark fail

Social media contributed to Disney’s ‘Day of the Dead’ trademark fail

Updated May 9, 2013 08:56AM MDT

Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.