CUPCAKE - The Salt Lake Tribune http://www.sltrib.com/feeds/topics/CUPCAKE News from The Salt Lake Tribune en-us webmaster@sltrib.com (Webmaster) Cupcake chain Crumbs in talks, could rise again http://www.sltrib.com/sltrib/money/58171393-79/crumbs-talks-chain-company.html.csp <div class="hnews hentry item"> <h4><a class="url entry-title" href="http://www.sltrib.com/sltrib/money/58171393-79/crumbs-talks-chain-company.html.csp">Cupcake chain Crumbs in talks, could rise again</a></h4> <span class="author source-org vcard"><span class="org fn">The Associated Press</span></span> <h5><span class="updated" title="2014-07-10T16:40:01.773-06:00">Updated Jul 10, 2014 04:40PM MDT</span></h5> <div class ="entry-content">New York • Will cupcake chain Crumbs get new dough and rise again? The New York company said it is in talks with “various interested parties” and could restructure its business days after closing its stores. “We’re pleased to be in talks with various interested parties that are allowing us to pursue all of our options for the business, which includes consideration of restructuring alternatives,” CEO and General Counsel Edward Slezak said Thursday in a statement. Crumbs was founded in 2003 and we...</div> <h5><a rel="item-license" href="#license-581713932014-07-10T16:40:01.773-06:00" id="#license-2014-07-10T16:40:01.773-06:00"> Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.</a></h5> </div> 58171393@www.sltrib.com Thu, 10 Jul 2014 16:40:01 MDT Crumbs shows dangers of focusing on single product http://www.sltrib.com/sltrib/money/58162491-79/crumbs-chain-company-locations.html.csp <div class="hnews hentry item"> <h4><a class="url entry-title" href="http://www.sltrib.com/sltrib/money/58162491-79/crumbs-chain-company-locations.html.csp">Crumbs shows dangers of focusing on single product</a></h4> <span class="author vcard"><span class="fn">By CANDICE CHOI</span></span> <span class="source-org vcard"><span class="org fn"> The Associated Press</span></span> <h5><span class="updated" title="2014-07-08T16:40:01.67-06:00">Updated Jul 8, 2014 04:40PM MDT</span></h5> <div class ="entry-content">New York • Turns out, being a one-hit wonder is risky. When Crumbs, the New York City-based chain that built its business around cupcakes, shuttered several dozen of its remaining locations on Monday, it seemed like an abrupt ending for a company that opened a decade ago to ride the wave of popularity of the sugary treat sparked by the TV series Sex and The City. But Crumbs’ rise and fall isn’t surprising when considering the company’s dependence on a fad. In fact, it’s the latest cautionary tal...</div> <h5><a rel="item-license" href="#license-581624912014-07-08T16:40:01.67-06:00" id="#license-2014-07-08T16:40:01.67-06:00"> Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.</a></h5> </div> 58162491@www.sltrib.com Tue, 08 Jul 2014 16:40:01 MDT