Some readers were livid:

"I went on line to read the article about the funeral services of 15-year-old Kristen Hinckley only to see half way down the article an advertisement for Tila Tequila, featuring a half-clothed woman. I am so deeply offended. Your choice in advertising, especially in this particular article, is extremely poor. In fact, I am so upset and shocked that you allow this type of advertising that I will no longer visit your site."

Or upset:

"The ad that popped up on www.sltrib.com for Tila Tequila is completely inappropriate. At first glance she appears to be semi-nude. Please use more discretion in choosing advertising so I can peruse your otherwise wonderful Web site without worrying that my impressionable young daughter is going to see something like that and think it is cool."

Or non-prudish, like this reader:

"You had an ad for Tila Tequila on the Hinckley funeral article that featured a woman with nothing but a shirt on. I'm not a prude, but I also recognize that certain things are just plain inappropriate for a relatively well-respected newspaper to put in the middle of a mainstream news story. It makes no sense. It just shows poor taste. Please think of more than the bottom line when you accept ads - in the long run it could affect your bottom line."

When we became aware the ad was showing up along with the funeral article, The Tribune online staff blocked it.

That said, let me explain how ads work for the online edition. As the pages are put together, different sized ad holes show up where ads of a certain size rotate in every time someone clicks on the story. If there are 10 ads on a certain day that are the same size, they will rotate into a page as readers open it.

This means that the staff has no idea a certain ad might be paired up inappropriately with a certain story until readers call or e-mail. If you see an ad that does not seem to belong with the article you are reading, you may e-mail webmaster@sltrib.com.

More fundraising: One reader is confused about what seems to be a common practice in Utah.

"Fundraisers for Victims from the Trolley Square Shootings or Vehicle Deaths, etc. I would like to read an intelligent article about all these victim fundraisers.

"They somehow don't sit well with me. Why do we need a fundraiser for everyone?

"I weep when I read of any loss of life. I do have a very tender heart. However, I am a little resentful that a fundraiser is developed for everyone that makes the headlines. What about everyone else that suffers quietly living in the city or rural areas?

"I really don't want to be negative - I just want to understand the public mindset that happens with all these tragedies and the responsibility that should be displayed or preparation in a case of such misfortune. Are we not living in the big zone of emergency 2-year supplies?"

Yes, we are living in the land of 3-day emergency kits and food storage items kept under the bed. We are living in an area where much of the population is reminded to plan for the worst and live the best each day.

But there are some families who are just barely eking out daily bread. And others who lose children - and parents never think their children will die before them. And, in instances like the shooting tragedy at Trolley Square, there are whole communities trying to recover from losing innocence - that belief that such a crime could not happen here.

Giving in this society is a part of healing. Just as much of the nation's population was moved to chip in donations after 9/11, many Utahns wanted to give something after Trolley Square to feel a sense of closure and move again toward a sense of normalcy.

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* THE READER ADVOCATE'S phone number is 801-257-8782. Write to the Reader Advocate, The Salt Lake Tribune, 90 S. 400 West, Suite 700, Salt Lake City, Utah 84101. reader.advocate@sltrib.com