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TV: I got sick of Olympics, but most viewers didn't
This is an archived article that was published on sltrib.com in 2008, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

In short, NBC did an exceptional job presenting the Olympics in Beijing. The technical presentation was outstanding and crisp, the balance of live (or sort-of-live for us Utahns) sports coverage and feature stories seemed about right, and there didn't seem to be any major misstep. Of course, it's Friday as I write this, and the complete broadcast could have exploded during the Closing Ceremony Sunday. I doubt it will. But there is one factor that always creeps in for me and probably a lot of others during the broadcast of an Olympiad that NBC cannot really address - Olympic fatigue. By about mid-Olympics, it always happens: I get tired of watching. Even some fans who closely followed the Michael Phelps saga the first half of the Games told me they started to struggle somewhat to stay interested in the second half. I sure did. By hump day of the 2009 Games, Olympic overload set in, and I was desperately searching for someone on television who didn't have a tattoo of the Olympic Rings or who wasn't sweating profusely in high definition. Unfortunately, there wasn't much relief. NBC dominated the airwaves every night with seven networks broadcasting the Games, and the other broadcasters threw their hands up and didn't offer strong counter-programming. While NBC/Universal gave us more coverage than any other Summer Games in history, I don't know if the broadcaster will want to shoot for more when the London Games begins in 2012. It really started to become a case of too much of a good thing. I don't want to see another pair of swimming goggles for at least four years. Olympic Viewership ยป I may have tired of the Olympics midway. That doesn't mean most viewers did. After the first 13 days, the Beijing Summer Olympics amassed a total of 206 million viewers in the U.S., becoming the second-most watched television event in history. Final stop in the record books is still the Atlanta Summer Games, which had a total of 209 million over its total 17 days, but by the end, Beijing should have no problem topping that. Over the first 13 days, Beijing averaged 29 million viewers per day, according to NBC. That's essentially like having an "American Idol" finale airing every night on your network. That means NBC won every half-hour time slot in primetime over the past two weeks against every other network. Meanwhile, NBCOlmpics.com generated over 1 billion page views during the Beijing Games. That's nearly double the views for Athens and Torino combined. VINCE HORIUCHI's column appears Mondays and Fridays. He can be reached at vince@sltrib.com or 801-257-8607. For more television insights, visit Horiuchi's blog, "The Village Vidiot," at blogs.sltrib.com/tv/. Send comments about this column to livingeditor@sltrib.com.

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