A new official state highway map is out, emphasizing the "Utah - Life Elevated" promotional theme to attract more tourists.
Howie Garber's photograph of a backcountry skier in the Wasatch Mountains adorns one cover of the fold-out highway map, developed by the Utah Department of Transportation with assistance from the Office of Tourism. The other cover highlights the state's desert landscape, using James Kay's photo of a hiker in a slot canyon along the Dirty Devil River.
Eight other scenic pictures of the state are incorporated into the map, one for each of the five national parks in Utah plus shots of sailing on the Great Salt Lake, an Anasazi granary in Canyonlands National Park and Sundial Peak reflected in Lake Blanche above the Salt Lake Valley.
"Utah is grand, spacious and sublime. A land of wild adventures, ancient myths and the most beautiful landscapes in the world," says type interspersed among the photos. "When you visit Utah, you will see, then leave with new eyes. . . . You will discover a part of yourself you never knew existed. Your life is changed. You are elevated."
For travelers primarily interested in the state's road system, the map uses dots to denote scenic byways such as State Route 12 from Bryce Canyon to Capitol Reef, with Grand Staircase-Escalante National Monument and Boulder Mountain in between.
It has a complete list of rest stops along roadways, details the elevations of mountain peaks and passes, and has conventional features such as mileage charts. Besides the full-page map of the state, the backside contains breakout maps of the Wasatch Front (and Back), St. George and Logan.
UDOT executive director John Njord said the map was developed jointly with tourism officials in hopes of helping out-of-staters and Utah residents "to get out and see the many incredible sights that Utah is home to."
The map also provides phone numbers and Web site addresses for popular tourist stops, Ski Utah, an accommodations database, museums, the U.S. Forest Service and Bureau of Land Management and the Utah State Park system. Phone numbers also are available for information on weather and skiing conditions.