This summer, the Lehi supplements maker will introduce XALO, a new juice that combines aloe, green tea, grape seed and XanGo's signature ingredient, the mangosteen. Test markets for XALO (pronounced zay-lo) are Germany, Belgium and Austria.
The move coincides with an increase in consumer awareness about the mangosteen, grown mostly in Southeast Asia, and a flood of new products containing the exotic fruit. Still, the decision to introduce a product was not without some trepidation.
"It was a pretty lengthy discussion," said John Digles, XanGo's senior vice president of sales and marketing. "But what it came down to is we are a category creator and as we do business around the world, we are looking to lead our category with the world's best mangosteen products."
Grape seed is known for revitalizing the skin, and aloe vera assists with digestion. Both are recognized and celebrated in Europe, so it made sense to start there, Digles said, adding, "XALO is about cleansing from the inside out."
The new juice is sold by the case and carries the same wholesale price tag as XanGo - $100 for four 20-ounce bottles. But XALO differs from the company's flagship juice in that it is made from mangosteen pulp, not the entire fruit.
A date has not been set for selling the new juice in North America. "We want to build our demand then announce how we're going to feed those markets," Digles said.
lfantin@sltrib.com

