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Walking on stage as a sound system pounded out a Madonna tune and strobe lights flashed, Omniture Inc. founder Josh James told a standing-room only crowd Wednesday his company's latest computer analytics products will help customers create Web sites "that work the way we've all wanted them to."

New software systems - Genesis and Discover 2 - developed by the Orem-based company will enable users to determine who best to partner with on a given Web site venture and provide immediate feedback on the ways visitors are utilizing Web sites, knowledge critical to maximizing revenue from those sites.

But most of the excitement at Wednesday's annual company summit, which attracted 1,000 people to Grand America Hotel in Salt Lake City, revolved around Omniture's acquisition last month of Touch Clarity, a British firm whose technology can anticipate the desires of the user and automatically change the contents of a Web page accordingly.

"This product is years ahead of the competition," said James. "Why deliver the same content to everyone who visits a [Web] page?"

James said customers had told him Omniture had done well in compiling a virtual warehouse of data about the behavior of Web-site visitors, but needed to do something to help customers convert that information into money. Rather than starting from scratch and developing a system of its own, James said he was so impressed with what Touch Clarity already had in place that he bought it for roughly $60 million.

Touch Clarity's sophisticated software "takes action that [computer] models say will drive the highest return," explained Touch Clarity founder Paul Phillips, minimizing the need for human intervention, which slows the process.

"Computers are incredibly efficient at analyzing data, if programmed correctly," said Phillips. "They can automatically target the right content to the right person at the right time . . . It's putting the 'listening' into Web sites."

Humans need not be eliminated from the process entirely, however. And the Discover 2 software "slices and dices through your data" to give Web site gurus a detailed view of people's behavior while visiting those sites, said Matt Belkin, Omniture's senior vice president of best practices.

"This is the most technologically advanced product we've ever built," he said.

Both the Discover 2 and Touch Clarity systems attracted the attention of Erica Lewkowicz, who works for Proxicom Inc., a southern California company that builds Web sites for the auto industry.

She intended to spend the rest of the summit, which concludes Friday, seeking answers to questions about whether Touch Clarity's automatization might "limit your flexibility later on. If it's all automated, maybe you can't customize your site. I want to know what plans they have to further their product so [a site] can be customized."

Lallchand Ramsahai, a marketing database assistant for B. R. Guest Restaurants, which has 16 restaurants in the East and Midwest, said he was especially interested in applications of the Touch Clarity technology.

"It helps locate user stats and how to drive more traffic to the Web site," he said. "That helps save a lot of time looking at data."