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Melons. Jugs. Knockers. Boobs.
Such schoolboy terms just didn't ring right for the men of Kappa Sigma.
But when the fledgling fraternity wanted to raise money for breast cancer research, "hoohas" hit the spot.
Now a minor brouhaha is brewing at the University of Utah over the slogan the fraternity men have printed on pink T-shirts being sold on campus.
Male and female alike, students are having a difficult time not slowing down in front of the Olpin University Union booth where "Save the Hoohas" shirts are going for $15, hoodies for $35.
Profits go to the Breast Cancer Research Foundation, and that makes it hard for business management junior Brittany Bell to stay offended.
"I think it's a good idea," Bell said. "It's slightly offensive, but it will get people to buy their shirts."
Not everyone shakes off the offense so easily.
Karrie Galloway, chief executive of Planned Parenthood of Utah, said she would have used the more respectful and accurate term "breasts."
"I applaud their efforts," she said. "But I guess they forgot to ask the women in their lives what the right way to do it is. I'm sorry they chose to use that word."
The 18-man fraternity must raise funds for good causes in order to obtain full chapter status from its national headquarters.
"I don't know that I would have chosen that slogan, but I do commend them for the effort, especially since they are giving to a cause that is often associated with women," said Lori McDonald, an assistant dean. "It has raised some eyebrows, but it has brought a smile to most people's faces. If it generates some discussion around the slogan, I hope some awareness comes about from it."
Two weeks into the campaign, about half of the 50 T-shirts have been sold, said Charles Neve, Kappa Sigma treasurer.
"It's gone really well," he said. "This is our first big philanthropy drive, and we hope to do it every year."
The term came out of a fraternity brainstorming session to create a slogan that would turn heads and sell shirts.
"It was pretty quick," frat member Michael Swallow said. "As soon as someone said hooha, we said, 'Yeah, let's roll with that.' "
Jennie Rattanatay, a junior studying business information technology, found it amusing.
"It's funny, and not offensive," she said. "If it's how they can best raise money for breast cancer research, great. More people will probably buy the shirts."