This is an archived article that was published on sltrib.com in 2006, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

If you suffer from hexakosioihexekontahexaphobia and you still made it outside today to pick up your paper and read this story, congratulations.

Hexakosioihexekontahexaphobia, supposedly the fear of the number 666, is also known as "the number of the beast" in reference to a passage in the Bible's Book of Revelation. Theories on what the number means are numerous and contradictory in the collective mind of pop-culture enthusiasts, historians and theologians, and today's date - 6/6/06 - means different things to different people.

For some of the doomsday-minded, the date is one of many signposts on the path toward Armageddon. For Hollywood, 6/6/6 provides a perfect marketing angle for the latest horror-flick remake: "The Omen" opens across the country today and features an evil young boy sporting the "mark of the beast." For rock bands such as the goth-inspired A.F.I., 6/6/6 is the ideal date to release a new album, and the devilish metal band Slayer was set to launch its "Unholy Alliance" tour today until medical issues delayed the jaunt.

Conservative political pundit Ann Coulter is using 6/6/6 as the release date for her latest left-bashing screed Godless: The Church of Liberalism, an event many liberals will no doubt gladly chalk up to evil's influence. The proprietors of Chicago's Internet-based "Radio Free Satan" hosted a massive party in Los Angeles for "Satan's Rockin' 666 Eve," and one online gambling site, after factoring in "a number of biblical and historical elements," has come up with odds on whether 6/6/6 will be the start of the apocalypse; those odds stand at 10-to-1.

Salt Lake City couple Jason Harris and Kim Adams will always remember 6/6/6 as something more than a marketing gimmick or bit of religious hysteria. It's their wedding day, and picking a date with such a creepy-crawly stigma came as no accident for the couple that owns a horror and gore-obsessed store, The Redrum Shop, in Murray.

"It's always been fine with me," said Adams, a 39-year-old Salt Lake City native, of the date suggested by her fiance. ''My mother didn't like it so much. At first she didn't associate it with the date at all, but then someone told her, 'Oooh, that's the devil's date!' She didn't ever ask me, but she was asking my niece if we were devil worshippers now.''

"We're not religious one way or the other," added the 32-year-old Harris, who said the couple considered getting married last Halloween until they realized the "once in a lifetime" chance to get married on 6/6/6. ''We're not Christian. We're not Satanic. But [666] causes such an uproar that, to me, it's always been funny. I had a shirt from The Heavy Metal Shop that said '666' and I got [beat up] for wearing it. And my mom and dad kind of freak out about it.''

Mark Hitchcock, an Evangelical Christian pastor in Oklahoma who is a biblical scholar and an expert in Bible prophecy, doesn't think Adams' or Harris' relatives have anything to worry about with a 6/6/6 wedding, biblically speaking. So wedding guests can feel free to enjoy the reception slated for Rocky Point Haunted House, complete with monster-mash bands, skull centerpieces, zombie-costumed guests and a two-tiered wedding cake covered in dripping-blood frosting and figurines of classic horror-flick characters such as Leatherface from "The Texas Chainsaw Massacre" and Jason Voorhees from the "Friday the 13th" films.

"What's going on right now is two things," Hitchcock said about all the attention focused on today's date. "One is just superstition, and the other is marketing. Mainly marketing."

Storm Anderson, a Salt Lake City tattoo artist who will be a guest at Harris and Adams' wedding, used the 6/6/6 hysteria to help promote an "SLC 666 Eve" party at The Cell Block. Anderson has studied Anton LaVey's The Satanic Bible, and while he's not an official member of the Church of Satan, he agrees with many of the church's philosophical points. The Church of Satan's Web site features a post on its attitude about today's date - "For Satanists, numbers are just numbers, and June 6, 2006, is a day like any other" - and Anderson agrees that the most significant thing about the day is that it's an excuse to throw a good party.

"We thought it would be really unique to combine the idea of a New Year's party with Halloween," Anderson said. ''So people are going to be dressing up, and we're going to have a big countdown. At midnight, 'Happy 666!' ''

Hitchcock, though, said that while having fun with today's date, people need to recognize what Revelations states - that an Anti-Christ represented by the number 666 will arrive on Earth one day as prophesied in the Bible.

"This man will make everybody in the world take this number on their right hand to be able to buy or sell," Hitchcock said. ''That's why it's called the 'mark of the beast.' It's actually going to be marked on people on their right hand or forehead. They'll have to have that to buy or sell, so basically he'll control world commerce.

''People need to remember that the reality of this is still out there. It's not all superstition. There is a reality ultimately that's going to come to pass.''