This is an archived article that was published on sltrib.com in 2006, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

In Park City, a ski cap isn't just to keep your head warm - it's good advertising space. The promo ski cap has become a good way for filmmakers to get their titles known, and for companies to put their brand names in people's faces - by putting them just above people's faces.

Here are some snapshots of caps, and their wearers:

Hat: Saints (for "A Guide to Recognizing Your Saints," in the U.S. Dramatic competition)

Wearer: Sting

How he got it: He's the executive producer.

Why he's at Sundance: "Got to get my money back."

Hat: Half Nelson (U.S. Dramatic competition)

Wearer: Anna Boden

How she got it: She's the film's co-writer and editor.

Why she's at Sundance: To get a distributor for the film.

Hat: Wristcutters: A Love Story (U.S. Dramatic competition)

Wearer: Gina DiLello, Salt Lake City

How she got it: "They handed them out."

Why she's at Sundance: She works in event ticketing.

Hat: Park City Television

Wearer: Panther Bior

How he got it: Appeared on the channel.

Why he's at Sundance: He's one of the "lost boys of Sudan" in the documentary "God Grew Tired of Us."

Hat: Toxic Avenger

Wearer: Toxie

How he got it: Fell into barrel of toxic waste.

Why he's at Sundance: To fight for justice.

Hat: HBO Documentary Films

Wearer: Arvid Cristina

How he got it: "Some lady gave it to me. . . . She said, 'You want a hat?' I said, 'Sure, I'm cold.' "

Why he's at Sundance: Promoting TromaDance.

Hat: Cinnamon (Frontier program)

Wearer: Madeleine Molyneaux

How she got it: She's the film's producer.

Why she's at Sundance: To line up a distributor.