This is an archived article that was published on sltrib.com in 2009, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.
SOUTH SALT LAKE » A marketing and design firm is recommending that South Salt Lake change its name.
The firm, Infinite Scale, was hired by the city's Chamber of Commerce. It says the city lacks its own character. The firm also is recommending that the city change signs and branding, a move that could cost between $6,500 and $600,000. But the firm says doing so could help bring the community together and invigorate the business environment.
Councilman John Weaver says he thinks the city's name says what South Salt Lake isn't, not what it is. He says it would be just as appropriate to call the city East-West Valley.
However, Councilman Roy Turner says he wants to hear from residents before making any changes.
