You are the type of person Finicity had in mind as it evolved.

Formerly Mvelopes, the Draper-based company has renamed itself and added a set of social-networking features to its popular financial-management tool that enables users to budget and track spending online in coordination with credit card and bank accounts. In addition, its finicity.com Web site connects users with people in similar circumstances and provides access to mentors and advice from experts in personal finance.

Finicity CEO and President Steve Smith compared the desire to share experiences and gain support on financial matters to doing the same in regard in to personal fitness and weight loss, all areas that can be strongly tied to emotions.

"There's a need to connect to people, others struggling with same thing and communicate and coordinate. The same kind of things take place on the finance side," Smith said.

Finicity lets users form or chose from a number of groups where discussions take place online. Divisions can include recently married people, age groups or perhaps people who live in the same area.

In addition, Finicity has added connections to people who have successfully used the site for years and who can offer advice. A column by Laura Rowley of Yahoo.com also has been added, and Smith said the company is in talks with other authorities in the field to provide material for the Web site.

The social-network aspects of the site are free. The company still charges for its primary product, its Money Manager, also formerly called Mvelopes.

Money Manager plays off of a traditional way of family budgeting by encouraging users to put money in different envelopes for different needs. For example, money for food goes into the groceries envelope, which is then spent at stores.

On finicity.com, the envelopes are virtual but the money is actually tracked through online credit card and bank accounts.

So when a bank statement shows you spent $50 at the grocery store, you enter that amount in the groceries envelope and monitor how much you have left to spend, or whether you have overspent for the month and need to add money to the envelope to balance things out.

Katie Stone of Spanish Fork is a believer.

She heard from a friend about the Web site when it was called Mvelopes.

"They didn't have a lot of money," Stone said. "I just saw what they were able to do with their money."

The Stone family is dependent on one salary and was $35,000 in debt, which didn't count car or home loans. She signed up.

"We've paid off everything, including cars, all of our debt, and we're working on our house now," Stone said. "So it works."

Users of finicity.com tend to be educated, married with kids and 25 to 50 years old, with typical incomes of $45,000 to $150,000, said Smith.

Nearly 150,000 users are enrolled, he said.

The fee to access the Money Manager is $13.99 a month, $10.99 a month if you pay for a whole year or $7.99 a month if you pay for two years.

tharvey@sltrib.com