Salt Lake Tribune
Weekly Ad Specials
Anheuser-Busch pulls alcoholic energy drinks
This is an archived article that was published on sltrib.com in 2008, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

On Thursday, California Attorney General Jerry Brown announced an agreement with Anheuser-Busch Inc. that requires the company to discontinue production of all alcoholic energy drinks, including its two current brands - Tilt and Bud Extra.

In Utah, alcoholic energy drinks and fruity flavored malt beverages will be taken off grocery store shelves and sold only at state-regulated outlets, starting in October. In addition, bottles and packages of the alcoholic drinks will have to meet state regulations that require labeling indicating the beverages contain alcohol.

California officials said Thursday's agreement comes in the wake of an extensive investigation by several state attorneys general of Anheuser-Busch's marketing practices, which they concluded violated state consumer production laws.

Their investigation of Miller Beer's Sparks brand continues.

"We call on other alcoholic beverage companies to follow Anheuser-Busch's lead and immediately remove these products from the marketplace," said Judy Walsh-Jackson, chairwoman of the California Alcopop and Youth Coalition.

The Coalition said alcohol and caffeine is a dangerous mix because the caffeine masks but does not counteract alcohol's effects, resulting in a "wide-awake drunk." The combination increases the likelihood of drunk driving, unsafe sex, assaults and other alcohol problems.

Article Tools

 
Affiliates and Partners