Yahoo makes a move to compete for mobile phone Web users
This is an archived article that was published on sltrib.com in 2008, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

LAS VEGAS - After losing some of its luster on the personal computer, embattled Internet icon Yahoo Inc. is hoping to outshine Google and other rivals on the mobile phone.

In a move announced Monday, Yahoo opened its mobile platform so outside programmers can develop applications for Yahoo pages accessed on mobile handsets. Yahoo hopes the mini-applications, known as widgets, will help attract more on-the-go users, which will bring the company more money from advertising.

The company also unveiled a redesigned home page for mobile phones that includes more content and enables visitors to designate material they want highlighted.

And it released an upgrade to its ''Go'' software that is supposed to facilitate Web surfing on mobile phones.

Yahoo believes its Go software gave the company an early advantage in a battle to deliver more advertising and Internet services to the 3 billion mobile phone subscribers.

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