The name of the university of an accounting graduate can catch an employer's attention, but it may not guarantee a job. About 51 percent of chief financial officers said in an independent poll that the stature of an institution was important, although 49 percent said it was not important at all. Craig Kapper of Accountemps, Salt Lake City, says that in most job interviews, other factors are just as important.

Because many entry-level candidates have little professional experience, isn't an alma mater a key component?

Although a degree from a prestigious college certainly can help, candidates who possess a combination of hands-on experience via internships, specialized technical knowledge and well-developed "soft skills" are also highly marketable to prospective employers. Many employers realize that the prestige of the university is only one part of the equation. They want to see that the graduate is well-rounded, and this may be found outside of the "education" section of the resume.

Is there any single factor that can guarantee a job offer?

The key in making effective hiring decisions is balance. Employers should avoid letting a single factor, such as where an applicant went to school or which internships he or she completed, carry disproportionate weight in the evaluation process. Remember that a strong work ethic and the ability to adapt quickly to new environments can and should be equally desirable traits when evaluating entry-level candidates.

Give some tips on improving job-seeking skills.

Consider such questions as: What is most critical to you in a prospective employer? Do you prefer working for smaller or larger companies? How far are you willing to commute? Make the distinction between "must haves" and "like to haves" in your search, so you can make smart decisions about which positions to pursue.

Don't forget to network. Be thorough and creative in compiling your list of people to contact; don't overlook your extended family, former roommates, neighbors - anyone who might be of assistance in your search. When meeting a new contact, be prepared with a brief pitch that explains what type of assistance you're seeking and exactly how the individual can help. Also make use of your alma mater's resources. Be aware, too, that some colleges will provide certain types of help to graduates of other schools. It is worth a call to local universities to find out what resources are available.

Fine-tune your research skills. As a business professional, your ability to conduct thorough and effective research is invaluable; now is the time to use those skills in your job search. Go online or visit your library to begin compiling information on companies, industries and specializations that interest you. Temporary positions often lead to full-time opportunities, so this type of work can also be a good way to get your foot in the door at a prospective employer.

- Dawn House