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SLC-based Bonneville swaps radio stations
This is an archived article that was published on sltrib.com in 2007, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

Bonneville International Corp. has agreed to trade three radio stations in San Francisco for seven stations in Seattle and Cincinnati owned by a suburban Philadelphia broadcasting company.

The deal, which must be approved by federal regulators, also involves a $1 million payment by Salt Lake City-based Bonneville to Entercom Communications Corp. of Bala Cynwyd, Pa.

With the transaction, Bonneville is returning to the Seattle market after a 10-year absence and adding the Cincinnati market. The company, owned by The Church of Jesus Christ of Latter-day Saints, will retain one San Francisco station: KOIT-AM.

The transaction gives Bonneville strong positions in Seattle and Cincinnati to expand its news, talk and music formats, the company said.

"We [are giving up] three stations and we're gaining seven, for a net increase of four stations that we have a chance to grow," spokesman Craig Haslam said Thursday. "That's something we do well, and we have new opportunities to do that."

Bonneville is giving up San Francisco stations KOIT-FM, a contemporary hits station; KDFC-FM, a classical music station; and KMAX-FM, an eclectic "Jack" music format station. The company will keep KOIT-AM, a news and talk radio station.

In return, Bonneville will get Seattle stations KIRO-AM, a news and talk station; KBSG-FM, an oldies station; and KTTH-AM, a talk radio station. Bonneville sold KIRO in 1996 after owning it for 30 years.

Bonneville also gets Cincinnati stations WUBE-FM, a country station; WYGY-FM, which plays young country music; WKRQ-FM, an adult contemporary station; and WSWD-FM, a new-rock station.

When the deal closes, privately held Bonneville will own 32 radio stations in six cities. It also owns KSL-TV in Salt Lake.

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