2007 state calendar shows what Utah has to offer

Published December 23, 2006 12:00 am
This is an archived article that was published on sltrib.com in 2006, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

The 35th annual edition of the Official Utah Scenic Calendar has plenty of photographs accentuating the state's majestic landscapes.

The 2007 calendar, in fact, has 77 photos - more than twice as many as last year's total of 35. This year's version also has something more: people.

"We've added people in the images this year to show visitors what activities are available in Utah," said Leigh von der Esch, the Utah Office of Tourism's managing director.

The emphasis on activity reflects the Tourism Office's understanding that while the first run of its "Utah - Life Elevated" advertising campaign left positive impressions of Utah's natural beauty in the minds of survey respondents in Denver and Los Angeles, future campaigns needed to do a better job of getting across the notion of the things people can do here and the services that are available.

Picking up on that recommendation from Strategic Marketing and Research, which conducted the surveys for the state, von der Esch said next year's calendar depicts "people of all ages enjoying the outdoors."

A photograph of the Needles District in Canyonlands National Park adorns the cover of the 2007 calendar, which also features shots from Glen Canyon National Recreation Area in the south to Logan Canyon and the Uinta Mountains in the north. Arches, Capitol Reef and Zion national parks are all represented, as are three of the canyons emptying into the Salt Lake Valley - Big Cottonwood, Mill Creek and Little Cottonwood - and the Mount Olympus Wilderness Area.

About 11,000 copies of the calendar remain for the public. Roughly two-thirds of the print total of 35,000 were used for tourism-promotion activities or have been sold already, said office spokeswoman Tracie Cayford.


Official Utah Scenic Calendar

* Individual orders of 24 or less may be purchased at Council Hall, 300 N. State St., for $15.99 plus tax.

* Wholesale or bulk orders of 25 or more may be purchased for $8.25 apiece, plus tax and shipping. Order forms also are available at travel.utah.gov.

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