Both companies, which operate a chain of bookstores in addition to
publishing their own titles, have carried each other's line of books for years.
But effective at the end of the month, Deseret Book said it will stop supplying its line of books to Seagull - even though it ultimately means that Deseret Book will sell fewer books by LDS leaders such as Gordon B. Hinckley. The decision stems from how Seagull has handled Deseret Book's titles, said Jeff Simpson, executive vice president of Deseret Book.
"We have a difference in view in how we market, merchandise and promote the Deseret Book product," he said. "As a premier brand, we provide all sorts of merchandising and marketing opportunities, such as posters and displays. They don't and haven't taken advantage of those (opportunities)."
