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Job seekers get wise to data mining
This is an archived article that was published on sltrib.com in 2006, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

Worried that potential employers might peruse online postings at Facebook, Steve Lindgren used privacy settings to shut off access to his profile, pictures and musings to all but a limited circle of friends.

His friends will see that his favorite quote comes from Homer Simpson, that he makes a mean PB&J sandwich and they'll see photos of his travels and ''random partying.'' All college humor type of stuff, Lindgren says, acknowledging that it's still not anything he'd want an employer to see.

''I'm not ashamed of anything, but it would be easy to get a different perspective of who I am,'' said the 22-year-old St. Cloud State University senior who is interviewing for finance jobs. ''If I am directing it towards my friends, employers are probably not going to be too impressed with the profile.''

As more students and young job seekers turn to social networking sites such as MySpace, Friendster and Facebook to connect with friends and write about their personal lives, employers and recruiters are following right behind. They are tapping into Internet search engines to cull information about job candidates.

Job seekers have reason to worry: In some cases employers and recruiters are using the information to weed out candidates.

Three quarters of 102 executive recruiters surveyed last fall by ExecuNet, of Norwalk, Conn., said they use search engines as part of the process to uncover information about job candidates. More than one in four said they have eliminated candidates because of what they found about the person on the Internet.

There's an explosion in the amount of personal material being launched into cyberspace by people who seemingly have no qualms about revealing details of their sexual escapades or not-so-hidden desires.

They'll carry digital cameras to bars and parties and post photos of drunken friends to their Web pages and to those of their friends. On one MySpace posting, a 19-year-old Wisconsin girl writes about her pastimes: ''I def. like to party . . . I don't smoke but I drink a lot . . . like a lot.''

In a few years, Internet searches on job candidates will become even more commonplace, predicts Minneapolis employment attorney Tamara Olsen. She advises those who bare their souls and, um, other things online to consider the consequences.

''The Internet is like a billboard or painting on the side of a building,'' said Olsen, who advises companies on electronic-communication issues. ''But because people are doing the communicating from a computer in their bedroom, they think of the Internet as private. Right now we are in a funny place where people are posting private things and they have no idea how public it really is.''

In Minnesota, it is generally not unlawful for an employer to take into account personal information found on the Internet in making hiring decisions.

Of course, it's illegal to make hiring decisions based on sex, race, color, religion or national origin.

In most cases, job candidates will never know the reason why they were turned down or that the employer was looking at their postings in the first place.

Morgan Kinross-Wright, director of the undergraduate career center at the University of Minnesota's Carlson School of Management, said there is so much buzz about recruiters reading Facebook postings that she is considering a ''town hall'' meeting with students to drive home the point that what they post online could affect their future.

''Recruiters are using what is on their personal space to make professional decisions,'' she said.

To Ryan Schunk's point of view, what he does in his personal life is not an employer's business. He's not swayed by warnings from professors and isn't about to change what is posted on his Facebook page.

For one, Schunk's friend posted a picture of Schunk dancing on the stage at a bar after having too much to drink. While the University of Minnesota-Duluth junior admits it's not a flattering photo, he's not about to be cowed by the specter of employers peeking in on his personal life.

''Whether or not they are going to or not, that's fine, but I don't think it's any of their business,'' Schunk said. ''You get to the point where, then you have to start watching what you are doing in your private life. It just seems ridiculous.''

Schunk's 18-year-old sister, Reyanna, is more cautious. She diligently edits her entries on MySpace, asking herself what the managers would think at the restaurant where she works.

Reyanna, who attends Century College in White Bear Lake, says she doesn't want to give the impression that she only has a party side.

''MySpace can really give out the wrong image of someone,'' she said. ''It all depends what you put up there.''

Employers now search the Web for information about job candidates, so be careful what you reveal about yourself online
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