That's the refrain developers are chirping in this Utah County city as they unveil a huge business and retail development to compete with major shopping destinations already developing at Lehi's The Terrace and at the established center in American Fork called The Meadows.

City officials and Westwood Development Group chiefs announced Wednesday a "world-class," open-air retail market is headed for an undeveloped area near Pleasant Grove's new Interstate 15 exit.

When finished sometime in 2010, Sundance Commons will be a 106-acre village of offices, restaurants, shops and entertainment spots that Pleasant Grove leaders believe will make their city the top retail attraction in Utah County.

"It'll jump-start this area," said Economic Development Director Paul Blanchard.

Adds developer Michael Bowen: "It's different than anything the state has ever seen."

The 1 million-square-foot venture will be a mix between Salt Lake City's The Gateway, Provo's Shops at the Riverwoods, and Jordan Commons in Sandy, with a Western, Ralph Lauren feel to it, according to Jory Walker, president of project designer Beecher Walker Architects.

"They've come in and said, 'We want to make this world class,' " Walker said. " 'We're not going to worry about what everyone else is doing.' "

Developers remain mum on exactly what stores will locate in the development, but they promise high-end-lifestyle clients will fill the $200 million development beginning in 2007.

Though developers said it will be like nothing Utah has ever seen, they dropped hints about Sundance Commons' makeup by comparing it to an open-air marketplace in Arizona named Desert Ridge.

That development sits on 110 acres in Phoenix and boasts 31 restaurants and 75 stores, including Target Greatland, Old Navy, Albertsons, Pier 1 Imports and Office Max. The development also includes several specialty shops and an outdoor mall similar to The Gateway, with popular clothing stores and movie theaters.

Westwood President Tod Decker promised Sundance Commons will have boutiques and other shops Utah County has never seen.

Infrastructure work is scheduled to begin this summer.

Wednesday's announcement coincided with the arrival this week in Pleasant Grove of the Regional/Urban Design Assistance Team, a city-planning group sponsored by the American Institute of Architects.

Pleasant Grove has been working to get the group in town for two years now. It will have several meetings and study sessions to advise Pleasant Grove officials on future development.

thollingshead@sltrib.com

Design team to help plan 'world-class' village

Pleasant Grove will get an independent dose of planning advice this weekend as officials welcome professionals from a Regional/Urban Design Assistance Team.

The American Institute of Architects-sponsored experts will spend four days meeting with city staff, regional agencies and the public to conjure up solid tips for Pleasant Grove's future.

The team is scheduled to arrive today and begin work Friday. Community meetings Saturday at 11 a.m. and Monday at 7 p.m. at Pleasant Grove Junior High School, 810 N. 100 East, will highlight their stay. More information can be found at the city Web site at www.plgrove.org.