Everywhere you look, Twitter, Facebook, FriendFeed, blogs and podcasts have become another way to communicate. Electronic media are now a part of our social fabric, and there are some who do it better than others.
On Nov. 6, the Social Media Club of Salt Lake City presented its first set of awards to technologically savvy Utah companies and bloggers. "We thought we should get together as a community and award those who make a difference in people's lives," said club program director Pete Codella. "They are providing information and inspiration and a greater sense of community."
Local mangosteen juice company Xango claimed the Best of Show award, for its "very impressive online presence," Codella said. "It's not just traditional media, they're also using social media to spread the word."
The People's Choice award, based on the number of members' nominations, was awarded to The FredCast, a cycling podcast and blog by David Bernstein.
Members made nominations, and then a selection committee selected finalists. Winners were chosen by members of the Phoenix Social Media Club.
Here is a list of winners in the first annual awards:
Greatest Impact on Podcasting
PodCampSLC by Thom Allen; podcampslc.org
Best Use of Twitter
@BigBags by Nate Bagley; www.twitter.com/bigbags
@mozy by Nate Kartchner; www.twitter.com/mozy
@sltrib by The Salt Lake Tribune; www.twitter.com/sltrib
Best Use of YouTube
Mormon Messages by The Church of Jesus Christ of Latter-day Saints; www.youtube.com/user/mormonmessages
Best Facebook Fan Page
BabySteals.com; www.facebook.com/babysteals
Hogle Zoo; www.facebook.com/HogleZoo
PC Laptops; www.facebook.com/PCLaptops
Best Social Media Content Guru
Jordan Kasteler; www.jordankasteler.com
Janet Meiners Thaeler; www.newspapergrl.com
Best Integrated Social Media Campaign
Goldsmith Co. Jewelers; www.goldsmithjewelers.com
Standard-Examiner; www.standard.net
People's Choice USMA
The FredCast with David Bernstein; www.thefredcast.com
Best of Show USMA
XanGo; www.xango.com
For more information about the Social Media Club of Salt Lake City, visit www.smcslc.org. The organization now has chapters all over the world, after it was launched in San Francisco in 2006. Its aim: To recognize pioneering work in new media. The Salt Lake City chapter started up earlier this year, and has grown to 400 members.

