Another revenue stream is opening up for Utah athletics starting this summer.
The Utes have announced they’re entering a 10-year partnership on multimedia rights with Learfield, which will manage Utah’s corporate sponsorships and advertising.
The contract details are still being finalized, so no financial information is yet available. But The Tribune has learned the deal is expected to be a huge boost in revenue in multimedia rights, potentially tripling Utah’s previous deal with Outfront Media.
Utah is expecting roughly $3 million in revenue from its multimedia deal for the current fiscal year. Learfield, which works with Oregon State, Stanford, Colorado and Cal in the Pac-12, signed the Golden Bears last year for a 10-year, $100 million dollar deal. Utah’s may not be that much, but it should be "highly competitive" with that agreement.