Utah Jazz Notes

Utah Jazz announce which ad will appear on game jerseys

First Published      Last Updated Feb 13 2017 03:36 pm

The Utah Jazz will join other NBA teams next season in adding a sponsored patch to their uniforms, but with a charitable twist.

For their first-ever jersey patch, the Jazz are partnering with Qualtrics, a Provo research software company. The patch, however, will not feature the Utah company's name, but rather the name of a cancer research charity called "5 For the Fight."

"We believe today we are an example of how organizations can work together for the greater good," Jazz president Steve Starks said, calling jerseys "sacred space" and harkening to late Jazz owner Larry H. Miller's dedication to community service.

According to the charity's website, 5forthefight.org, 100 percent of donations will "go directly to supporting groundbreaking cancer research."

Qualtrics, meanwhile, will partner with the Jazz to provide analytics software aimed at improving the fan experience as part of the franchise's planned $110-million arena remodel.

The Jazz join the Philadelphia 76ers, the Sacramento Kings, the Boston Celtics and the Brooklyn Nets as the first NBA teams to reveal their jersey patches for next season.