This is an archived article that was published on sltrib.com in 2016, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.
Count ski resort owners as among businesses who worry more than a little about global warming and climate change.
The reality is that shorter winters and warmer weather can be a real threat to resorts' bottom lines. For skiers, climate change means less snow and shorter seasons.
At the recent Ski Utah media roundtable, the trade organization released information that it plans to continue its partnership with Protect Our Winters or POW.
That groups working with the winter sports community throughout the world to reduce the effect of climate change.
In Utah, Alta, Snowbird, Sundance and Powder Mountain are partnering with Ski Utah. The big push this year will be promoting car pooling and use of public transportation to get skiers to the resorts.
The annual POW Day will be held on January 13 this year.